The world has experienced some major upheavals in the three years since the publication of this textbook's successful first edition and this new edition reflects these changing circumstances. Through a wealth of real-life examples from developed and emerging countries, the authors help you to envisage how organizations across the globe practise business. This text provides a solid theoretical underpinning whilst taking a critical approach, therefore actively encouraging you to critically analyze the theories to which you are introduced. With chapters dedicated to emerging markets and the environmental challenges facing organizations, you are also encouraged to think about the future trends in international business.
Features
• A revised structure reflects your knowledge progression through your module
• An increased number of in-text examples allows you to envision how companies and countries put theory into practice
• More focused coverage allows you to better appreciate future trends in emerging markets and in sustainability
• Longer end-of-part case studies contribute to a more holistic understanding of international business.
Table of contents
Part A. Introduction
Chapter 1. Introduction to international business
Chapter 2. Theories of international business
Part B. Key players
Chapter 3. International Business and National politics
Chapter 4. Global frameworks
Chapter 5. Multinational enterprises and foreign direct investment
Part C. Cultural perspectives
Chapter 6. National cultures
Chapter 7. Corporate cultures
Chapter 8. Multinational Corporate social responsibility
Part D. International Strategy
Chapter 9. Modes of internationalization
Chapter 10. Organization of multinational enterprises
Part E. International Functions
Chapter 11. International Production
Chapter 12. International Marketing
Chapter 13. International Finance
Chapter 14. International Human resource management
Part F. Future
Chapter 15. The changing geography of international business
Chapter 16. International Business and the environmental challenge.
