Rocket tells the story of how sixteen remarkable business leaders created great brands. Every story is connected to a “how-to” lesson and by the end you’ll have what you need to turn your best customers into apostles cravers and brand ambassadors. A must-have guide for everyone who wants to grow their business faster than a competitor this authentic vibrant and engaging book brings you the latest practical techniques for knowing your customers’ desires and behaviors in order to deliver intimately rewarding experiences every time they shop—including knowing what they need before they do.