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Home/ Analysis & Strategy / Selling Dreams: How to Make Any Product Irresistible Hardcover By Gian Luigi Longinotti-Buitoni

Product details

  • Condition Note: No pen/ pencil marks and the condition is good.

 

About the Book:

This text explains the author's concept of "dream marketing", where brand management is elevated to an art form, requiring artists, market sociologists, and executives to conjur up images that take hold in the consumer's collective consciousness, and to attract interest in products and services.
 
  • Author  :    Gian Luigi Longinotti-Buitoni
  • Publisher ‏ : ‎ Simon & Schuster Ltd (8 February 2000)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 0684850192
  • ISBN-13 ‏ : ‎ 9780684850191

Selling Dreams: How to Make Any Product Irresistible Hardcover By Gian Luigi Longinotti-Buitoni

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Product details

  • Condition Note: No pen/ pencil marks and the condition is good.

 

About the Book:

This text explains the author's concept of "dream marketing", where brand management is elevated to an art form, requiring artists, market sociologists, and executives to conjur up images that take hold in the consumer's collective consciousness, and to attract interest in products and services.
 
  • Author  :    Gian Luigi Longinotti-Buitoni
  • Publisher ‏ : ‎ Simon & Schuster Ltd (8 February 2000)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 0684850192
  • ISBN-13 ‏ : ‎ 9780684850191

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