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Home/ Business & Economics / THE FORTUNE AT BOTTOM OF PYRAMID: Eradicating Poverty Through Profits Hardcover

Product details

  • Condition Note: No pen/ pencil marks and the condition is good.

 

About the Book:

Explaining that the world's five billion poor make up the thefastest growing market in the world, Prahalad shows how this segment has vastuntapped buying power, and represents an enormous potential for companies wholearn how to serve this market by providing the poor with that they need.

 
 
  • Author  :    C. K. Prahalad (Author)
  • Publisher ‏ : ‎ Dorling Kindersley Pvt Ltd (1 December 2006)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 432 pages
  • ISBN-10 ‏ : ‎ 8177587765
  • ISBN-13 ‏ : ‎ 9788177587760

THE FORTUNE AT BOTTOM OF PYRAMID: Eradicating Poverty Through Profits Hardcover

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Product details

  • Condition Note: No pen/ pencil marks and the condition is good.

 

About the Book:

Explaining that the world's five billion poor make up the thefastest growing market in the world, Prahalad shows how this segment has vastuntapped buying power, and represents an enormous potential for companies wholearn how to serve this market by providing the poor with that they need.

 
 
  • Author  :    C. K. Prahalad (Author)
  • Publisher ‏ : ‎ Dorling Kindersley Pvt Ltd (1 December 2006)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 432 pages
  • ISBN-10 ‏ : ‎ 8177587765
  • ISBN-13 ‏ : ‎ 9788177587760

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