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Product details

  • Condition Note: No pen/pencil marks and the condition is good..

 

About the Book:

Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
 
 
  • Author   :    Al Ries (Author), Laura Ries  (Author)
  • Publisher ‏ : ‎ Harper Business; New edition (27 September 2005); HarperCollins Publishers; enquiries@harpercollins.ie
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 0060570156
  • ISBN-13 ‏ : ‎ 9780060570156

The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

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Product details

  • Condition Note: No pen/pencil marks and the condition is good..

 

About the Book:

Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
 
 
  • Author   :    Al Ries (Author), Laura Ries  (Author)
  • Publisher ‏ : ‎ Harper Business; New edition (27 September 2005); HarperCollins Publishers; enquiries@harpercollins.ie
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 0060570156
  • ISBN-13 ‏ : ‎ 9780060570156

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