Over 10 Million Copies Sold Worldwide | Major New York Times Bestseller

- One of the most influential books of the 21st century.”
- Named one of The New York Times Book Review’s Ten Best Books of the Year
- Selected by The Wall Street Journal as one of the Best Nonfiction Books of the Year
- Authored by a Presidential Medal of Freedom recipient and Nobel Prize winner in Economics
- Inspiration for The Undoing Project by Michael Lewis

In Thinking, Fast and Slow, world-renowned psychologist Daniel Kahneman presents decades of research in a single, transformative volume that has redefined how we understand decision-making, judgment, and the workings of the human mind.

Kahneman introduces two systems of thought that govern our thinking and behavior:

System 1, which operates automatically and quickly, with little effort or conscious control—our gut instincts and first impressions.

System 2, which allocates attention to effortful mental activities, including logic, calculation, and self-control.

With remarkable clarity, Kahneman demonstrates how these two systems interact to shape our perceptions, decisions, and actions. He reveals how System 1, while essential for navigating daily life, often leads to cognitive biases, overconfidence, and systematic errors in judgment. Meanwhile, System 2, though more rational and reliable, is often underutilized or overridden.

From understanding why we misjudge risks and probabilities, to uncovering how hidden biases influence our choices in finance, business, and personal relationships, Kahneman delivers profound insights into the strengths and pitfalls of human reasoning.

What You’ll Discover Inside:
- Why we can’t always trust our intuitions—and when we should
- How biases like loss aversion and anchoring impact everyday decisions
- The psychological traps that affect investing, hiring, and forecasting
- Why we often mispredict what will make us happy in the future
- How better understanding our thinking can lead to better outcomes

Far more than just a psychology book, Thinking, Fast and Slow is an essential guide to understanding yourself and others. Its insights apply across fields—whether you’re a student, leader, policymaker, marketer, or simply someone striving to think more clearly in an increasingly complex world.