This is a small book of life's big and not-so-big lessons. Written from the heart, these nuggets of personal insights will resonate with just about anyone who has experienced and questioned universal conundrums such as marriage, love, failure, parenting, passion, ambition, or money. . . A relook at everyday wisdom and learning that we all very often take for granted. \"An extravagant wealth of profound reflections sparingly expressed\" ? Sir Martin Sorrell \"A lyrical guide to life ? accessible, uncensored, and honest. If only we all thought so clearly?\" ? Fatima Bhutto \"This is free verse from a free mind, liberated by indifference to conventional rewards and knitted to values and emotions that make life such a unique arc between the accident of birth and the certainty of death\" ? MJ Akbar \"The stuff every parent would love to tell his children\" ? Tarun Tejpal \"I have known Swapan ever since he was born. He is a compelling advertising writer with unique consumer insights. In this book, he presents some unique insights into life. This book is so very Swapan. He leads life by his words, and he leads it with his wonderfully grounded wife and my two adorable nephews. \" ? Suhel Seth About The Author: Advertising professional Swapan Seth started selling video tapes and computer peripherals at the age of 17. He topped school but dropped out of college. He did however find time to take classes at IIM Bangalore. Soon after he joined JWT as an advertising trainee and wrote one of the most iconic slogans \" We Also Make Steel\" for Tata Steel. At the age of 22 he won at Cannes, Montruex Film Festival and Clios which led him to become the youngest creative director in India at 24. At 28 he started his own firm Equus and within a year it won the Emerging Agency of the Year. In short the man has been a success in almost anything he has done.