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Understanding Marketing By Philip Kotler

Understanding Marketing By Philip Kotler

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Product details

  • Condition Note: No pen/pencil marks and the condition is Good.

 

About the Book:

Even if you aren't a marketer, you need to understand the essentials of marketing and how they relate to your business. This book helps you: grasp and navigate the basic elements of a marketing strategy and plan; understand your markets; and, plan effective marketing programs, advertising campaigns, and sales promotions.
 

  • Author  :   Philip Kotler (Author)

  • Publisher ‏ : ‎ Harvard Business Review Press; Illustrated edition (1 January 2010)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 96 pages
  • ISBN-10 ‏ : ‎ 142212892X
  • ISBN-13 ‏ : ‎ 9781422128923
  • Reading age ‏ : ‎ 15 years and up

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