Product details
Condition Note: No pen/ pencil marks and the condition is good.
About the Book:
This text explains the author’s concept of “dream marketing”, where brand management is elevated to an art form, requiring artists, market sociologists, and executives to conjur up images that take hold in the consumer’s collective consciousness, and to attract interest in products and services.
Author : Gian Luigi Longinotti-Buitoni
Publisher ? : ? Simon & Schuster Ltd (8 February 2000)
Language ? : ? English
Hardcover ? : ? 320 pages
ISBN-10 ? : ? 0684850192
ISBN-13 ? : ? 9780684850191
