Sale!

A Never-Before World: Tracking the Evolution of Consumer India By Rama Bijapurkar

Name: A Never-Before World: Tracking the Evolution of Consumer India By Rama Bijapurkar
Price: 125.00 INR
Availability: OutOfStock

Business & Economics Books, Analysis & Strategy Books

Original price was: ₹250.00.Current price is: ₹125.00.

Out of stock

Guaranteed Safe Checkout

Condition Note

Pre-owned/Used/Second-hand Book: Minor signs of usage, overall good condition.
100% Original Book: Guaranteed authentic book.
Half Price Deal: Excellent value for money.
Intact & Readable: Binding is firm and all content is clear.
Cover & Pages: No tears on the book cover and no torn pages.
Markings: Few pen/pencil markings may be present.
Light Aging: Occasional yellow stains/foxing may be present.
Hygienically Cleaned & Sanitised: Dust-free and carefully checked before packing.

      EXCELLENT  
   Based on 11 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Kaminev Patel 
 
 
 
 Trustindex verifies that the original source of the review is Google. Easy to deal with. Decent.
  
 
      Posted on Google  
   
   Digital Sewa 
 
 
 
 Trustindex verifies that the original source of the review is Google. GOOD QUALITY BOOK, DECENT PACKING, AWESOME EXPERIENCE THANKS..
  
 
      Posted on Google  
   
   Dee ESS 
 
 
 
 Trustindex verifies that the original source of the review is Google. Good books and timely delivery! Thank you
  
 
      Posted on Google  
   
   Palak Bhanushali 
 
 
 
 Trustindex verifies that the original source of the review is Google. Gd experience ,timely delivery within couple of days , gd condition of the book.thnk u
  
 
      Posted on Google  
   
   Mithra S 
 
 
 
 Trustindex verifies that the original source of the review is Google. Book received earlier than expected, in almost brand new condition with excellent packaging. Fabulous shopping experience!
  
 
      Posted on Google  
   
   MINAL M 
 
 
 
 Trustindex verifies that the original source of the review is Google. Good condition books received on time Thanks
  
 
      Posted on Google  
   
   Pagidala Ravindra 
 
 
 
 Trustindex verifies that the original source of the review is Google. Book is very neat and clean even though it's a  second hand. I would purchase again and again from this website

Description

Condition Note

Pre-owned/Used/Second-hand Book : Minor signs of Usage; overall good condition.
100% Original Book: Guaranteed authentic copy.
Half Price Deal: Excellent value for money.
Intact & Readable: Binding is firm; all content is clear.
Cover & Pages: No tears on the book cover and No torn pages.
Markings: No pen/pencil markings present.
Light Aging: Occasional yellow stains/foxing.
Hygienically Cleaned & Sanitised: Dust-free and carefully checked before packing.

About the Book:

Five years after We Are Like That Only, her seminal and bestselling study on the logic of consumer India, Rama Bijapurkar takes stock of its evolution in her new book. She starts from the point that emerging markets-the queen of which is India-are a never-before world, and businesses approaching them need to understand the environment in which consumers live, how they think, how heterogeneous they are and how they are changing. All of these have key implications for correctly evaluating business opportunity and determining market strategy. India has entered the third decade after liberalization, buffeted by changes on all fronts. Consumption structures and consumer behaviour are changing, and consumer needs and desires are growing faster than incomes. The real war for the consumer rupee begins now-the trick is to understand, without prejudice or preconceived notions, the new world of consumer India. Setting consumerism in the context of society and people’s lives, looking not just at how much money people have, what they spend it on and how, but at how businesses can be relevant to consumers’ lives and life aspirations, A Never-Before World explores everything that businesses need to know and think about to win in the crucial Indian market.

Author ‏ : ‎ Rama Bijapurkar
ASIN ‏ : ‎ 0143423525
Publisher ‏ : ‎ Penguin Portfolio
Publication date ‏ : ‎ 5 September 2022
Language ‏ : ‎ English
Paperback ‏ : ‎ 360 pages
ISBN-10 ‏ : ‎ 0857053698
ISBN-13 ‏ : ‎ 9780857053695