Product details
Condition Note: No pen/pencil marks and the condition is Good.
About the Book:
Even the best features and sharpest marketing won’t matter if a customer can’t find your product. Given all of today’s channels and increasingly competitive shelf space, creating a successful retailing and merchandising strategy is a growing challenge. This collection provides the tools and tactics you need to succeed from managing inventory to capturing value with point-of-purchase promotions. Some of the ideas you’ll find include: How to balance intuition and experience with critical data to get the right products to stores at just the right time Whether merchandising optimization systems can create value for your company How pricing and merchandising ” signposts” create new perceptions of value that can drive demand The five surprisingly simple essentials to successful retailing and how to get them right.
Author : Harvard Business
ASIN ? : ? 1422145921
Publisher ? : ? Harvard Business Review Press (8 December 2008)
Language ? : ? English
Paperback ? : ? 224 pages
ISBN-10 ? : ? 1422145920
ISBN-13 ? : ? 9781422145920
Reading age ? : ? 15 years and up
