Product details
Condition Note: No pen/pencil marks and the condition is good..
About the Book:
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
Author : Al Ries (Author), Laura Ries (Author)
Publisher ? : ? Harper Business; New edition (27 September 2005); HarperCollins Publishers; enquiries@harpercollins.ie
Language ? : ? English
Paperback ? : ? 320 pages
ISBN-10 ? : ? 0060570156
ISBN-13 ? : ? 9780060570156
