Product details
Condition Note : No pen/pencil marks and the condition is like new.
About the Book:
Already a popular and well accepted text in the market for the subject, This edition of Bob marketing carries on the legacy this text has created. ?The book is comprehensive, well updated and covers the entire gamut of Bob marketing by exploring the area through text and cases. Written with outcome-based learning approach, it offers exhaustive pedagogy and covers latest technological advancements as well as recent trends in the market. salient features: 1) New chapters on managing services for business markets, and technology-enabled B2B marketing 2) New sections on marketing relations vis-?-vis relationship marketing, 3Ps of branding, marketing of Bob solutions, fly-wheel marketing, fighter brands, Green logistics etc. 3) New 13 Latest cases, making a total of 58 4) exhaustive and updated pedagogy 5) rich pool of instructor resources.
Author : Krishna K. Havaldar (Author), Shailendra Dasari (Author)
Publisher ? : ? McGraw Hill; 5th edition (22 July 2021); McGraw Hill Education (India) Private Limited, Candor TechSpace, 8th Floor, Tower No 5, Plot No 2, Block B,Sector 62, Noida, Uttar Pradesh – 201309; 18001035875
Language ? : ? English
Paperback ? : ? 680 pages
ISBN-10 ? : ? 9390185599
ISBN-13 ? : ? 9789390185597
