Product details
Condition Note: No pen/ pencil marks and the condition is good.
About the Book:
The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development. As innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms, Innovation Management and New Product Development will give you some insight into the problems faced by firms as they try to develop innovative products that will help them survive and prosper.
Author ? : ? Trott (Author)
Publisher ? : ? Pearson India; 4th edition (1 January 2009)
Language ? : ? English
Paperback ? : ? 616 pages
ISBN-10 ? : ? 813172803X
ISBN-13 ? : ? 9788131728031
