This popular textbook on International Business is comprehensive and descriptive in nature. It captures latest events, statistics, examples, and includes new insights from latest research and covers relevant topics. The rich pedagogy used in the text contains opening and closing cases, and managerial boxes which specifically focus on managerial implications of the topics. It also provides 20 integrated cases as a learning vehicle across multiple chapters. The book is authored keeping focus on the topics, issues, and events relevant for management and business administration and allied disciplines. The usage of detailed and explanatory approach will help every management enthusiast to comprehend complex topics of this subject.Salient Features:
1. Rich pedagogy
2. Captures current events and statistics 3. Covers economics and politics of international trade and investment 4. Includes opening and closing cases
Reviews
There are no reviews yet.