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You Are Here: Why We Can Find Our Way to the Moon, but Get Lost in the Mall

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Original price was: ₹1,900.00.Current price is: ₹900.00.

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Product details

Condition Note: No pen/pencil marks and the condition is good.

About the Book:

An eye-opening exploration of the intriguing and often counter-intuitive science of human navigation and experience of place.

In the age of GPS and iPhones, human beings it would seem have mastered the art of direction, but does the need for these devices signal something else?that as a species we are actually hopelessly lost. In fact we’ve filled our world with signs and arrows. We still get lost in the mall, or a maze of cubicles. What does this say about us? Drawing on his exhaustive research, Professor Collin Ellard illuminates how humans are disconnected from our world and what this means, not just for how we get from A to B, but also for how we construct our cities, our workplaces, our homes, and even our lives.

Author : Colin Ellard
Publisher ? : ? Anchor Books; 1st edition (10 August 2010)
Language ? : ? English
Paperback ? : ? 328 pages
ISBN-10 ? : ? 0767930754
ISBN-13 ? : ? 9780767930758

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